Product Manager and vanity metrics
Vanity metrics are measurements that appear spectacular on the surface but do not actually reflect a product's worth or success. They may be deceptive and divert product managers' attention from metrics that are actually important. The number of users, page views, or app downloads, as examples of vanity metrics, don't always correspond to engagement, retention, or revenue. Vanity metrics can also be changed or gamed, and they don't offer useful information for enhancing a product.
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