What startup founders think customers want and what customers actually want
When it comes to startups, there can often be a gap between what the founder thinks customers want and what customers actually want. This is because founders may have a certain perception of their target audience based on their own experiences and biases, which may not necessarily align with the actual needs and desires of their potential customers.
In order to bridge this gap, it is important for founders to conduct thorough market research and gather feedback from their target audience. By doing so, they can gain a better understanding of their customers' pain points, preferences, and behaviors, and use this information to refine and tailor their product or service offerings.
Additionally, founders should be open to feedback and willing to pivot their strategies if necessary in order to better serve their customers. By putting the needs of their customers at the forefront, founders can increase their chances of success and build a loyal customer base.
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